Revving, a fintech scaleup focused on payment acceleration for the adtech industry, has successfully raised £107 million in funding. The investment round was led by asset manager DWS, underscoring strong confidence in Revving's ability to address late payments that hinder digital businesses. By providing immediate access to earned sales revenue, the company aims to alleviate cash flow constraints that impact productivity and growth in the sector.

Revving's Payment Acceleration Solution

Revving's platform enables businesses to access advanced payments before invoices are raised, helping them avoid cash flow disruptions. Through an intuitive online portal, users can view real-time commission data, request payments, and generate financial reports with ease. The company leverages proprietary technology and a credit risk engine that integrates directly with digital marketplaces, ensuring an automated and data-driven funding solution.

The Late Payment Crisis in UK Adtech

The challenge of extended payment terms has been a persistent issue in the digital advertising ecosystem, straining the financial stability of businesses. According to Revving's CEO Chris Pettit, over 50,000 UK businesses collapsed last year due to late payments, highlighting the urgent need for solutions. With adtech contributing £129 billion to the UK economy and supporting over 2 million jobs, accelerating payments is crucial for sustaining industry growth.

Industry Support and Strategic Partnerships

Industry leaders have recognized Revving's impact in solving the funding bottleneck that plagues UK affiliate marketing. Kevin Edwards, founder and director of APMA, emphasized the importance of ensuring access to growth capital to support entrepreneurship in the sector. Additionally, Awin's Chief Customer Officer, David Lloyd, praised Revving's role in enabling faster payments, reinforcing the value of their partnership in driving publisher and affiliate success.

With this substantial investment from DWS, Revving is well-positioned to scale its operations and expand its reach in the digital advertising space. The company's payment acceleration solution offers a critical lifeline for businesses facing financial strain due to delayed payments. As the digital economy continues to evolve, Revving's innovative approach is set to play a key role in fostering financial stability and sustained growth for the industry.