Insider, a prominent AI-driven omnichannel experience and customer engagement platform, has announced a $500 million Series E funding round led by General Atlantic, a global growth investor. This substantial investment aims to fuel Insider's expansion in the U.S. market, enhance its innovative marketing software, and further develop its AI capabilities.

Expanding Global Operations

With over 1,500 customers worldwide—including industry giants like Nike, Samsung, L’Oreal, Unilever, Allianz, Walt Disney, ING Group, Toyota, Singapore Airlines, and GAP—Insider is poised for remarkable growth. The funding will be strategically directed toward amplifying its research and development efforts, particularly in the realm of AI. Insider has a robust presence in 28 countries across five continents, including North America, EMEA, APAC, and Latin America, and aims to capitalize on the burgeoning demand within the U.S. market, where it has already seen substantial growth.

“Our mission is to empower marketing and CX teams to deliver a holistic omnichannel experience and deepen customer engagement,” stated Hande Cilingir, Co-Founder and CEO at Insider. “Unlike traditional technology companies that focus on a single area or product, we build multiple best-in-breed and industry-leading products, integrating them into one complete platform. This funding positions us to further build upon our foundation to disrupt the MarTech industry.”

Innovating Marketing Solutions

Insider's innovative approach enables marketers and customer experience teams to craft highly personalized omnichannel experiences while managing customer engagement through a single, unified platform. The company has developed an integrated Customer Data Platform (CDP) that seamlessly combines data and marketing application layers. This integration facilitates marketing automation and personalized customer journey orchestration across more than 12 natively supported channels, including WhatsApp, SMS, email, web, app, and site search. By leveraging real-time first-party data, Insider empowers brands to enhance growth, improve marketing efficiency, and foster valuable customer relationships.

The company recently unveiled its patent-pending Sirius AI™, a comprehensive solution designed for end-to-end omnichannel experience creation. This innovative technology harnesses generative, conversational, and predictive AI to redefine how brands engage with their customers.

“Our funding will accelerate our ambitious product roadmap and help expand our team of over 350 in-house engineers,” noted Muharrem Derinkok, Co-Founder and Chief Product Officer at Insider. “In the coming two years, we plan to focus on realizing our vision of building an end-to-end AI-native omnichannel experience and customer engagement platform that integrates promotional, transactional, and support capabilities into a seamless solution.”

Strategic Migration to Insider

Insider is actively addressing the growing demand from brands looking to transition away from traditional marketing clouds that often hinder growth. The company has developed a comprehensive migration blueprint to facilitate a smooth transition for users, with 150 brands successfully switching to Insider within the past year. These brands reported up to five times faster time to value compared to their previous marketing vendors, thanks to Insider’s automatic migrator and pre-built integrations.

“The need for more efficient marketing strategies has never been more pressing,” commented Serhat Soyuerel, Co-Founder and CRO at Insider. “Our goal is to support as many users as possible in moving from legacy marketing clouds to Insider, allowing them to realize the full potential of our platform.”

The Market Landscape

The MarTech industry is currently experiencing a transformative phase, driven by the exponential growth of data traffic, the increasing significance of first-party data, and evolving customer expectations for personalized experiences across various channels. Insider has adeptly positioned itself as a dynamic innovator within the B2B SaaS space, delivering measurable ROI to its customers. The company is well-equipped to capture a significant share of the $15+ billion total addressable market, as businesses globally seek to enhance their marketing strategies in response to these trends.

Sascha Guenther, Managing Director and Head of DACH at General Atlantic, remarked on the investment, stating, “Insider has successfully positioned itself as a leading innovator in the MarTech sector. We believe the company is well-placed to capture a greater share of the market as businesses upgrade their marketing strategies.”

Alex Crisses, Managing Director and Global Head of New Investment Sourcing at General Atlantic, added, “Insider has disrupted traditional marketing cloud operators in the enterprise space by offering a differentiated and well-integrated suite of next-gen products. Their consistent delivery of unmatched value to customers sets them apart in a crowded marketplace.”

The $500 million funding round led by General Atlantic positions Insider for accelerated growth and innovation in the MarTech landscape. As the company continues to enhance its AI capabilities and expand its operations, it aims to reshape customer experience and marketing technology, empowering brands to create exceptional omnichannel experiences and deepen customer engagement. This investment underscores a pivotal shift toward AI-powered marketing solutions, setting the stage for Insider's continued success in the industry.