DELLI, an online marketplace dedicated to independent food and drink producers, has successfully raised $6 million in a Seed extension funding round. This capital injection, led by existing investors Balderton and HV Capital, aims to accelerate the platform's expansion and enhance its offerings. The funding will be instrumental in expanding DELLI's product range, improving delivery options, and supporting the growth of independent food makers across the UK.

Funding Details and Investors

The $6 million funding round was spearheaded by Balderton and HV Capital, both of which have been long-standing supporters of DELLI. Simon Beckerman, the co-founder and Chief Creative Officer of DELLI, also participated in the round. This investment brings the startup's total funding to $16.4 million, underscoring the confidence investors have in the platform's potential.

DELLI's Growth and Mission

Founded by Depop alumni Marie Petrovicka and Simon Beckerman, DELLI has witnessed remarkable growth since its inception. The platform has seen a 16-fold increase in sales over the past year, with customers doubling their basket size and returning more frequently. DELLI's mission is to connect buyers with small-batch, independently made food products, providing a unique and inspiring shopping experience.

Marie Petrovicka, CEO of DELLI, emphasized the shifting consumer behavior towards artisanal and independently produced food. She noted that buyers are increasingly seeking out products with a story behind them, and DELLI aims to be the platform that facilitates this connection. The company is committed to supporting small-batch producers by providing tools and resources to help them grow their businesses.

Expansion Plans and Regional Partnerships

DELLI is actively expanding its maker base regionally, with a focus on key cities such as Manchester, Bristol, Edinburgh, and Birmingham. The platform has already secured exclusive partnerships, such as the launch of Manchester's Pollen bakery's croissant butter, which sold out twice in less than a week. These regional partnerships are part of DELLI's strategy to bring local independent makers to a broader audience across the UK.

Investor Perspectives

Daniel Waterhouse, General Partner at Balderton Capital, praised DELLI's growth under Marie Petrovicka's leadership. He highlighted the platform's alignment with shifting consumer behaviors and predicted continued growth as more people opt for quality, independently crafted products over mass-produced ones.

Future Plans and US Expansion

DELLI has ambitious plans for the future, aiming to grow its revenue five to six times over the next year. The company is developing tools to help sellers professionalize their operations, including design tools for food labels and resources to navigate regulatory frameworks. DELLI also plans to double its full-time team size to 40 by next year.

Looking ahead, DELLI is eyeing the US market for expansion. With Petrovicka's experience in leading Depop's US expansion, the company is well-positioned to capitalize on the growing trend of consumers turning towards unique and artisanal food items in the US.

The $6 million funding round is a significant milestone for DELLI, enabling the platform to expand its offerings, enhance delivery options, and support the growth of independent food makers. With a strong focus on regional partnerships and innovative tools for sellers, DELLI is poised for continued growth and success. As consumer preferences shift towards artisanal and independently produced food, DELLI is well-positioned to become a leading player in the market, both in the UK and potentially in the US.