Cambri, a leading AI-powered consumer insights and innovation platform, has successfully raised €8 million in a new funding round. The round saw participation from prominent investors such as Octopus Ventures, one of the largest venture capital firms in the UK and Europe, and S4S Ventures, co-founded by Sir Martin Sorrell. The funding will fuel Cambri's ambition to expand its platform and continue transforming the market research industry, enabling brands to predict product success with unprecedented accuracy.

Disrupting Traditional Market Research

Traditional consumer insights and market research models have long been criticized for their inefficiency and poor prediction rates. Conventional methods often deliver a meager 40% prediction accuracy, leading to wasted resources on product launches that fail to meet consumer needs. Cambri’s AI-powered platform directly addresses this issue, offering a groundbreaking solution with its proprietary AI engine. This technology not only predicts a product’s likelihood of success with much higher accuracy but also provides actionable insights to optimize products before they reach the market.

Cambri’s AI models are 2-3 times more accurate than traditional methods, consistently delivering over 80% accuracy in predicting product launch success. This significant improvement in forecast reliability has been key to the company’s 146% year-over-year annual recurring revenue (ARR) growth.

Growing Demand from Leading Brands

Cambri’s impressive performance has attracted a strong roster of clients, including global food and beverage giants such as Carlsberg, Coca-Cola, and Nestlé. These brands rely on Cambri’s platform to reduce the risk of failed product launches, ultimately improving their innovation strategies and saving time and resources. For example, Coca-Cola’s Global Director of Human Insights for Emerging Categories, Billy Fletcher, praised Cambri for its ability to deliver fast, affordable, and highly effective research solutions.

Cambri’s AI platform has become a valuable tool for brands navigating an increasingly competitive landscape, enabling them to test products early, make data-driven decisions, and bring innovations to market with confidence.

Investor Confidence in Cambri's Potential

The participation of prominent investors like Octopus Ventures and S4S Ventures in this funding round underscores Cambri’s potential to disrupt the market research industry on a larger scale. Octopus Ventures, which manages €1.8 billion in assets and has invested in over 200 businesses, is known for supporting transformative companies. Constanza Diaz, an investor at Octopus Ventures, expressed enthusiasm about Cambri's ability to deliver significant efficiency gains for businesses through its AI-driven insights platform.

Sir Martin Sorrell, co-founder of S4S Ventures and Executive Chairman at S4 Capital Group, highlighted the high failure rate of product launches—95% of the nearly 30,000 products introduced annually do not succeed. Sorrell noted that Cambri’s platform, already trusted by renowned brands like Coca-Cola and Carlsberg, has the potential to address this problem and create a huge impact within the industry.

S4S Ventures’ Co-Founder and Managing Partner, Sanja Partalo, echoed this sentiment, emphasizing that the traditional market research industry is ripe for disruption. She lauded Cambri for turning outdated and inaccurate processes into a competitive advantage for consumer brands. While there is often skepticism surrounding AI’s practical applications, Partalo believes Cambri stands out by delivering clear and actionable value to its customers.

Expansion and Future Growth

The latest funding will enable Cambri to scale its operations, meet growing demand, and expand its customer base. With this capital infusion, the company plans to enhance its AI platform, further refine its predictive models, and continue building strategic partnerships across various sectors.

Cambri’s technology empowers brands to test their products and concepts early in the development process, providing critical insights that enable faster, smarter decisions. As the company continues to grow, it aims to become the go-to platform for consumer insights, helping businesses across industries reduce risk, improve their innovation processes, and successfully launch new products.

Cambri’s €8 million funding round marks a pivotal moment for the company and the broader market research industry. As brands increasingly seek data-driven solutions to predict product success, Cambri’s AI-powered platform offers a transformative alternative to traditional methods. Backed by influential investors like Octopus Ventures and S4S Ventures, Cambri is well-positioned to disrupt the industry, scale its operations, and help brands bring successful products to market with greater confidence.