Brightpick, a leading innovator in warehouse automation solutions, has successfully secured $12 million in a new round of funding, bringing its total capital raised to $47 million. The funding mix of equity and debt was backed by both new and existing investors, including EBRD Venture Capital, and prominent backers such as Pavel Baudiš and Eduard Kučera, founders of Avast, Miroslav Trnka, founder of ESET, Maximilian Kolowrat-Krakowsky, and Juraj Duriš. This new investment will enable Brightpick to further accelerate its rollout in the U.S. market, a strategic move that aligns with the company’s goal of becoming a major player in warehouse automation.

Growth Driven by AI-Powered Robotics

Founded in 2021 as a spin-off from Photoneo, a leader in 3D robotic vision sensors and intelligence software, Brightpick has quickly established itself as a key provider of AI-driven warehouse robots for order fulfillment. The company’s flagship product, the Brightpick Autopicker, is a revolutionary mobile robot designed to autonomously pick and consolidate orders in warehouse aisles, mimicking the actions of a human worker with a cart. Unlike conventional warehouse robots, the Autopicker is capable of performing a wide variety of tasks in dynamic, real-world environments, making it highly adaptable for businesses of all sizes.

With over 300 AI robots deployed across the U.S. and Europe, Brightpick’s solution is already making an impact in industries ranging from e-commerce to pharmaceuticals. Its customer base includes major companies such as the Rohlik Group, Dr. Max, and The Feed. As demand for warehouse automation continues to rise, Brightpick has emerged as a frontrunner in this rapidly evolving sector, leveraging cutting-edge technology to address labor shortages and cost inefficiencies in the logistics industry.

Impact of New Funding on U.S. Expansion

The $12 million raised in this latest round of funding is set to fuel Brightpick’s ambitious expansion plans in the U.S. market. According to CEO and co-founder Jan Zizka, the United States is expected to generate 50% of the company’s revenue in 2024. The funds will primarily be used to support the deployment of Brightpick’s AI robots across more U.S. warehouses, with a particular focus on scaling operations in regions where the company has seen the most traction.

“Since launching the Brightpick Autopicker early last year, we’ve seen tremendous interest from new customers,” said Zizka. “Our unique technology offers unmatched labor and cost savings, which has been highly attractive to warehouse operators looking for more efficient ways to fulfill orders. With this new funding, we are positioned to accelerate our U.S. presence and deepen our relationships with existing customers, while also tapping into new markets that are eager to adopt automation technologies.”

The funding round also reflects investor confidence in Brightpick’s ability to deliver value through its innovative robotic solutions. Bruno Lusic, a representative from EBRD Venture Capital, expressed excitement about the company’s growth prospects, particularly in the U.S. “Brightpick’s ability to provide customers with significant efficiency and cost savings places them in a strong competitive position,” said Lusic. “We are confident that their rapid growth in the U.S. will further solidify their leadership in the warehouse automation market.”

Brightpick’s Approach to Warehouse Automation

At the core of Brightpick’s value proposition is its ability to drastically reduce the need for manual labor in warehouses. The company’s robots are capable of performing complex tasks such as order picking, consolidation, and stock replenishment with minimal human intervention. This not only enhances productivity but also reduces the risk of errors and lowers operational costs for businesses.

The company’s AI-powered robots are particularly suited for environments where efficiency and speed are critical. Brightpick’s technology is able to seamlessly integrate into existing warehouse operations, and because it takes just weeks to deploy, it offers an attractive solution for companies looking to quickly modernize their fulfillment processes. Brightpick’s ability to minimize labor costs while improving operational efficiency has made it a go-to solution for companies in industries that are facing increasing pressures to meet customer demands for faster, more accurate order fulfillment.

A Strong Market Position for Future Growth

Brightpick’s impressive growth trajectory, combined with its ability to attract high-profile investors, positions the company as a leader in the warehouse automation space. The company’s success to date is a testament to the strength of its technology, its market appeal, and its strategic focus on providing tailored solutions for warehouse operators in need of scalable automation.

As Brightpick looks to expand its footprint in the U.S., it remains focused on developing its technology to stay ahead of the competition. With the continued support of its investors and a growing customer base, Brightpick is poised for continued success, with its next phase of growth focusing on solidifying its position as a key player in the evolving world of warehouse robotics.

Brightpick’s recent $12 million funding round marks a pivotal moment in the company’s growth, providing it with the resources needed to further expand its presence in the U.S. market. With its cutting-edge AI robots, Brightpick is revolutionizing warehouse automation, offering companies a powerful tool to streamline operations, reduce costs, and improve efficiency. As the demand for automation solutions in logistics continues to rise, Brightpick’s innovative technology and strong market position are set to propel it toward even greater success in the coming years.