In a significant move within the app development industry, Ukrainian company Boosters has announced the sale of its popular sleep improvement app, Avrora, to American entrepreneur Ken Colbert's company, One Eleven. This transaction not only marks a milestone for Boosters but also demonstrates the company's commitment to supporting charitable causes in Ukraine during challenging times.

A Journey of Innovation and Growth

Avrora's story began in 2018 when Misha Galian, CEO of Boosters, launched the app with a vision to revolutionize sleep improvement. Over the years, Avrora has grown exponentially, serving more than 10 million users and generating over $15 million in revenue. The app's success culminated in 2020 when it became the top-rated sleep improvement app in the United States.

The impact of Avrora extended beyond its user base, playing a crucial role in shaping Boosters as a company. It served as the foundation for Boosters' entry into app development and paved the way for the creation of other successful products like Promova, a language-learning platform.

A Strategic Sale with a Noble Purpose

The decision to sell Avrora to One Eleven was driven by both business acumen and a desire to make a positive impact. Boosters have pledged to donate $85,000 from the sale's profits to support charitable initiatives in Ukraine. This contribution will be directed towards organizations such as the Children of Heroes Charity Fund, which assists children who have lost parents due to the war, and the KOLO Charity Foundation, which provides technological solutions to aid in the safe evacuation of soldiers.

Empowering Future Innovations

While Avrora moves on to its next chapter under One Eleven's leadership, Boosters remains committed to its mission of developing products that enhance the quality of life. The company continues to focus on its other successful ventures, including Promova, Manifest, and JustDone.

The sale of Avrora has not only provided financial resources but also instilled confidence in the Boosters team to pursue new experiments and innovations. This entrepreneurial spirit is evident in their ongoing development of apps like Manifest, which aims to support women in various aspects of their lives.

A Testament to Teamwork and Vision

The success of Avrora and its subsequent sale highlight the collaborative effort of the Boosters team. Key figures like Valeriia Vakulska and Andrew Skrypnyk played instrumental roles in Avrora's development and growth. Their contributions, along with those of the entire Boosters team, have been crucial in creating a product that genuinely improves lives.

The sale of Avrora to One Eleven represents more than just a business transaction. It symbolizes the culmination of years of hard work, innovation, and dedication from the Boosters team. Moreover, it demonstrates how success in the tech industry can be leveraged to support important social causes. As Avrora begins its new journey under One Eleven, Boosters continues to build on its legacy, driven by a commitment to creating impactful products and contributing to society.