Ageras, a European fintech platform specializing in accounting, administration, and banking solutions for small businesses, has announced the acquisition of Danish payment reconciliation software Storebuddy. This strategic move marks Ageras’ seventh acquisition, following its 2024 purchase of French business banking provider Shine from Société Générale. By integrating Storebuddy’s specialized software, Ageras aims to further enhance its service offerings and strengthen its position as a leading accounting platform for SMEs across Europe.

Storebuddy’s Role in E-Commerce Accounting

Storebuddy, founded in Denmark in 2014, is a SaaS-based integration tool designed to automate accounting processes for online merchants. It simplifies reconciliation, liquidity management, and VAT reporting for e-commerce businesses, making complex accounting tasks more efficient. The acquisition will enable Storebuddy to scale beyond Denmark and reach a wider market, offering its innovative accounting solutions to entrepreneurs across Europe.

Strategic Growth in Digital Payments

According to Ageras’ co-founder Martin Hegelund, the acquisition aligns with the company’s long-term strategy to expand its capabilities within digital payments and e-commerce. He emphasized that Storebuddy’s niche expertise will elevate Ageras’ service offerings, particularly for businesses handling digital transactions. By incorporating Storebuddy into its ecosystem, Ageras expects to drive significant growth for both platforms, leveraging its broader European footprint.

Benefits for Storebuddy and Its Customers

Storebuddy’s co-founder, Lasse Juhl Kirk, highlighted that joining Ageras represents a crucial step in fulfilling the company’s mission to simplify accounting for online merchants. He assured customers that the transition would not disrupt existing services, with Storebuddy continuing to operate independently while benefiting from Ageras’ resources. The collaboration is set to accelerate product development and expand Storebuddy’s reach into new European markets.

Addressing E-Commerce Accounting Challenges

With the rapid expansion of the European e-commerce industry, businesses are facing increasing complexity in accounting and regulatory compliance. Ageras’ acquisition of Storebuddy directly addresses this challenge by providing a comprehensive solution for digital payments and financial management. As the fintech landscape evolves, Ageras remains committed to simplifying administrative burdens for SMEs, allowing business owners to focus on growth and innovation.

Ageras’ Vision and Investor Support

Ageras was founded in 2012 by entrepreneurs Rico Andersen and Martin Hegelund with the vision of streamlining business administration. The company integrates invoicing, accounting, payroll, banking, and financing into a single platform, offering a seamless experience for small business owners. Backed by investors such as Investcorp, Rabo Frontier Ventures (Rabobank), and Lugard Road Capital, Ageras continues to expand its influence in the European fintech sector.

Storebuddy’s Industry Recognition

Storebuddy, a recognized player in Danish e-commerce, has been instrumental in helping online store owners automate their financial processes. The company has received industry recognition as a Top 20 finalist for E-handelsprisen in the Best B2B category for two years. Now, as part of Ageras, Storebuddy is set to enhance its solutions and drive efficiency for e-commerce entrepreneurs beyond Denmark.

By acquiring Storebuddy, Ageras solidifies its role as a key player in the fintech space, offering a comprehensive suite of tools that address the evolving needs of small businesses. The move underscores Ageras’ commitment to continuous growth and innovation, ensuring that its platform remains a preferred choice for SMEs across Europe. With this latest expansion, Ageras is well-positioned to lead the next phase of digital transformation in accounting and financial management for entrepreneurs.